For my magazine I am targeting those from the ages of 12-18. Since I am
doing that I have used a young models so that the audience can relate back to
them. The
uses and gratification theory helps identify what are the consumer needs for
example surveillance.
Instead of using or changing the mise en scene, the background I have
decided to use the background that was originally there. This is because the lighting
conditions are quite unique. You can see the contrast in white and black and the
lightings are at the bottom so it gradually gets darker at the top.
If you look at Maslow’s hierarchy of needs, buying magazines is somewhere
at the bottom of the list. Consumers buy magazines for multiple reasons but
looking at Maslow’s hierarchy of needs they use it for self-actualise, esteem
and belong. All these connect with one another and so using a young model and
someone who dress similar to this age group they are able to relate to them one
way or another.
For my contents page I have use the NME contents page as a reference. As
I have mentioned before I would be using some kind of design in my magazine
just like KERRANG has done so for their masthead. In this case I have use a
snowy theme on the heading and subheadings of my magazine. This is because this
is the winter special issue. This means that for this special issue there will
be a lot of big named artist on the list that will be appearing for example
Florence & The Machines. On the very
left side of the magazine I have putted a dark gradient shade. This is to
create the effect that the contents page was photo copied.
There are many features in this contents page which attract my target
audience for example the pictures on the page. Looking Richard Dyer’s star
theory (the star as an ideology), you can see how the pictures can relate to
them. The models are young and I have used both genders. Their certain beliefs
and value is something that relates to the audiences own this creates a feeling
of closeness and personal relationship.
I have shot a medium long shot and conforming to conventions I have made
the model take up one whole page. This is very common as most people rip pages
out of magazines for posters.
The ‘A’ logo is use as an iconography. I did this because it’s a logo and
it represents the Auburn magazine. People who rip pages out of magazine are still
able to identify which magazine it came from by the iconography. There is this continues red them colour. Red has
a lot of different representations in this case I am trying to show passion, and
strength. The artist is still a rookie artist and this article shows more about
himself to the audience. By doing so it fulfils specific gratifications for
example personal relationship. This creates a relationship between the artist
and fans which bring them closer to one another.


